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Now Open to All Publishers Instant Articles Facebook
Publishers of any type, anywhere in the world can deliver an incredibly fast and immersive reading experience for people on Facebook.
Step 1: Sign up for Instant Articles.
Step 2: Develop and submit your sample articles.
Step 3: Begin publishing Instant Articles.
Fast and Responsive Instant Articles Facebook
Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly in News Feed, and readers really like the speed.
10X Faster than standard mobile web articles.
20% More Instant Articles read on average.
70% Less Likely to Abandon the Article.
Interactive and Immersive Instant Articles Facebook
New creative tools bring your stories to life and are as easy to use as they are transformative for the mobile storytelling experience.
Engaging and Sharable Instant Articles Facebook
The fast, immersive reading experience inspires people to share Instant Articles 30% more often than mobile web articles on average, amplifying the reach of your stories in News Feed.
Flexibility and Control Instant Articles Facebook
Flexible monetization options support the way you grow your publishing business and you choose what works best for your business.
- Audience Network : Monetize with demand from over 3 million advertisers worldwide on Facebook, delivering relevant, high value, native formats that drive performance and engagement.
- Direct Sold Ads : Serve display ads that are directly sold by your own sales team and keep 100% of the revenue generated from ads you direct-sell.
- Branded Content : Extend your branded content business and publish sponsored content as Instant Articles.
Measurable and Trackable Instant Articles Facebook
Understand how people read and engage with your Instant Articles through data Facebook provides as well as data from in-house analytics tools or third-party measurement services.
- Earn traffic credit through attribution providers.
- Analyze real-time article traffic with your existing web analytics tools.
- Embed cookies to follow reader interests and serve more relevant ads.
Simple and Scalable Instant Articles Facebook
Publish any type of article, from daily news to longform features. Instant Articles integrate seamlessly with your current workflow and existing production tools.
- RSS Feed : Create a secure RSS feed using familiar HTML5 markup to seamlessly publish Instant Articles from your current workflow through RSS, API, or third-party production and publishing tools.
- Publishing API : Integrate with our API to create, publish, update and delete Instant Articles directly from your content management system in real time.
- Third-Party Tools : Seamlessly create and manage Instant Articles with open source plugins and third party publishing tools from our Instant Articles Partner Program.
Source : instantarticles.fb.com
Instant Articles | Analytics & Measurement
Earn Traffic Attribution Credit : Count Instant Articles views in the Facebook app as you do traffic to your mobile site. Instant Articles supports all third-party measurement services, including ABC, AGOF, comScore, Effective Measure, IVW, Mediametrie, and Nielsen and more.
Measure Engagement with your Analytics Tools : Analyze real-time article traffic by embedding tracking codes from your existing web analytics tools. Instant Articles is compatible with in-house systems and any third-party providers like Adobe Analytics and Google Analytics.
Track Reader Behavior Across Facebook : Embed cookies to follow reader interests and serve more relevant ads as you do in a web browser. Cookies translate across articles read within the Facebook web browser and Instant Articles.
Understand How People Read and Engage : Gain insight on interactions with your Instant Articles with article-level metrics including clicks, time spent, and scroll depth. Instant Articles traffic and engagement data are also aggregated into your Page Insights and Domain Insights dashboards for a holistic view of performance at the post, Page, and
Integrate Instant Articles Data : Retrieve Instant Articles data through an API, enabling easy import of the data into in-house analytics systems. Analytics can be queried for individual articles or reported in aggregate across the entire set of Instant Articles published by a Page.
Learn more : developers.facebook.com/docs/instant-articles/ads-analytics#analytics
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